Organisations often want to share facts and pitch for sales, but they need to use storytelling in order to engage new employees and customers to actually remember the facts and buy the item. How to do just that is the focus of this workshop.
We discuss the major differences between telling stories and using corporate storytelling – because they are far from the same. Then we move on to the tools for corporate storytelling, like how to build tension, how to use characters to create engagement, and how to implement the ancient rule of ’showing, not telling’.
The 1/2-day workshop can be made into individual sparring sessions, if you prefer to learn 1:1. Feel free to contact me to learn more about either format.